A Strategic/Creative Collaboration
Our firm was founded on a simple premise: Successful marketing solutions require strategic focus as well as creative execution. After years of working together as independent consultants, we founded Marketing Atlas to address the core challenge that all of our clients share: How to build their brands and market products and services successfully and consistently, with greater efficiency and agility. Our business model is designed to integrate these activities through a process that delivers market intelligence and insight, strategic direction as well as high-impact creative solutions.
Our experience in the communications industry spans over 20 years, and reflects diverse industry experience. Our work on behalf of both large corporations and emerging businesses includes experience in the healthcare, insurance, graphic arts, financial, and technology industries as well as higher education and non-profit sectors. Our work has been recognized by AIGA, Adweek, Dynamic Graphics, Graphic Design:USA, Communication Arts, HOW Magazine and the Connecticut Art Directors Club.
Sarah's Bio
Sarah DeFilippis, Principal, Marketing Atlas
Sarah DeFilippis is a principal of Marketing Atlas. She has developed and implemented branding and marketing strategies for both large corporations and emerging businesses within the health care, insurance, graphic arts, financial services, and technology industries. Her strategies have empowered companies and organizations to establish new brands, overcome branding challenges and articulate compelling messages that generate and sustain marketing momentum. Sarah has written extensively for graphic arts and communications publications, and her work has been recognized by AIGA, Communication Arts, HOW International Design Annual, and the Connecticut Art Directors Club. Sarah's role as lead strategist puts her at the core of every project. Her strategic approach informs every phase of the marketing and communications process, from branding, messaging and content development through creative and tactical implementation.
Amanda's Bio
Amanda Bedard, Principal, Marketing Atlas
Amanda Bedard is a principal of Marketing Atlas. Her ability to combine marketing strategy with high-impact designs to build brands and achieve marketing results has been nationally awarded and published by Adweek, Dynamic Graphics, Graphic Design:USA, HOW and Step-by-Step. She has worked on behalf of national and emerging businesses and organizations to help clients articulate stronger brand identities, differentiate from competitors and generate compelling marketing messages. Amanda is responsible for strategic and creative development of print, digital and web projects. In her role as creative director she combines strategic focus with award-winning design throughout every stage of creative execution from concept development through implementation management.
